Objectified - Product Design DVD

Directed by Gary Hustwit, Objectified is a feature-length documentary on product design. The film acts as a fantastic primer (especially for those interested in studying the subject), covering the breadth of product design (commercial drivers for product design through to conceptual products challenging our preconceived ideas of what objects should look like.

It was great to see one of our Product Design Alumni, Martin Kay, who works for global design consultancy IDEO in the film.